IQ News: @ deadline

Winstar, Total Team Up
Winstar Interactive Media, a New York-based online rep firm, has secured exclusive rights to represent Raleigh, N.C.-based Total Sports and its affiliate Web sites, for advertising sales. Winstar plans to create integrated sponsorship packages and business partnership programs for Total Sports’ Web sites, which include and the sports sections for AOL SportsCenter, and Wall Street Journal Interactive.

Sweet16 Spears Britney, a teen-oriented media company, today launched its site with the backing of popster Britney Spears. Eventually, the New York-based company plans to roll out a magazine, radio and TV shows, special events and retail products targeted at the 9- to 17-year-old set.

MasterCard Picks Ave A
Seattle-based Avenue A, an online marketing company, has formed a partnership with MasterCard International, its first deal since its recent strategic alliance with Luminant Worldwide Corp., a provider of Internet professional services. Iballs, Avenue A’s New York-based subsidiary, will employ banner advertising placement, newsletter sponsorship opportunities and opt-in e-mail list prospecting, as well as Avenue A’s proprietary data analysis technology to optimize MasterCard’s online marketing.

IBM Powers GGP Malls
Chicago-based General Growth Properties (GGP), owner of 136 regional shopping malls in 37 states, has joined IBM to create interactive media stations for its shopping centers. Called Mallibu Direct, the combined effort will provide e-tailers and service companies with a way to market their stores and products to shoppers at GGP’s physical malls.