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Portal’s Ads Begin
New York-based hip-hop music and lifestyle portal AKA.com today will kick off the first portion of its integrated advertising campaign, beginning with print spots appearing this week in urban music magazines The Source and Vibe. According to AKA.com co-founder Stuart Hersch, the print ads will supplement the existing guerrilla marketing effort, which includes offline postering and listening parties in New York. It will culminate in an online effort expected to break this summer.
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