IQ News: Deadline

CompuServe Makeover
America Online, Dulles, Va., and D.J. Dircks Associates, Saint James, N.Y., will this week launch a traditional media campaign for CompuServe, which AOL acquired last February. The ads are part of AOL’s ongoing effort at revitalizing that brand.

I Feel Yucky, purportedly the yuckiest site on the Internet, is unveiling an electronic
commerce area. The site, a property of Jersey City-based New Jersey Online that features bugs, worms and other vermin, is partnering with, Seattle, to launch The Yucky Book Shop.

And the Award Goes To
Collecting a total of four awards, Duffy Design, a division of Fallon McElligott, Minneapolis, was the big winner at last Thursday’s One Show Interactive Awards held in New York. CKS Partners,, Poppe Tyson, Avalanche Systems, Nicholson and Oven Digital each won two awards. The award show, the first separate new media program given by The One Club, gave out the Club’s trademark “pencils” in seven categories of online ads.

The Next Generation
DDB Interactive, Dallas, will relaunch sections of Pepsi World, located at The site, which focuses on movies, music, games and sports, will include a new feature called Pop Culture, as well as contests. s.