IQ News: At Deadline

AdManager Update Set
Profiling firm Engage is releasing an update of its AdManager technology that will monitor and report on ads served on PDAs, cell phones, set-top boxes and other platforms, the Andover, Mass.-based company announced today. The original release of AdManager monitored ad campaigns on the Internet, delivering information such as number of clickthroughs. The new
release extends this capability to wireless media.

Looksmart, iWon Partner
LookSmart.com, a San Francisco-based Internet directory, and iWon.com, an Irvington, N.Y.-based Internet lottery and search engine, have formed a two-year alliance whereby LookSmart will be the exclusive Web directory on iWon. In an unrelated deal, InfoRocket.com, a New York-based Q&A resource site, announced an agreement with LookSmart to join the latter’s network of partner sites.

Zagat.com Joins Network
Zagat.com, the online arm of the New York-based restaurant rating guide, has joined DoubleClick’s Select Network, a collection of sites that the New York online ad network represents in exclusive sponsorship and sales deals.
DoubleClick said Zagat.com will be packaged for both entertainment and travel advertisers. DoubleClick will represent Zagat.com’s opt-in, e-mail newsletter as well.

Corrections: Regarding a July 3 Bullet Point, Virtual Athlete’s URL is www.gamesmagnet.com and the company’s CEO is Michael Rothman.
On Adweek’s July 10 cover, the photo of Advertising.com CEO Scott Ferber was incorrectly identified.