IQ news: At deadline

Media Firms Team Up
The Hollywood Reporter, Los Angeles, and music encoding company Liquid Audio, Redwood City, Calif., announced a partnership to record and publish live musical performances from the Sundance Film Festival, which will be held from Jan. 20 to 30 in Park City, Utah. The performances, part of the Sundance/ASCAP Music Cafƒ, will be accessible at the Hollywood Reporter Composer Registry,, where producers and creative directors can scope out music for film, TV and advertising.

Global Pacts
Community network, New York, announced strategic agreements to provide its services to three Web sites. Teen-oriented community Alloy, New York, will feature’s personal homepage builder. Search technology provider, Natick, Mass., will include relevant links to’s clubs in its search results, while, a Philadelphia-based South Asian online community, will offer its members a private-label version of’s e-mail clubs, personal homepage-building tools and message board functionality.

Sports Net Is Renamed
Broadband Interactive Group (BIG) has renamed its extreme sports network, formerly called Gotcha, to Bluetorch. The Bluetorch media brand will encompass the extreme sports industry, and will reach its audience through four integrated channels:, Bluetorch Rush Hour TV, three bimonthly magazines and events. Bluetorch begins its sponsorship of the Rush Hour programming block today on Fox Sports Net, expanding BIG’s reach into the Gen Y (12-24) age group