IBM to Name Agencies
At the d:tech conference today in New York, IBM is expected to announce the winners in its review of agencies to support global Web strategy, development, design and interactive ad services for www.ibm.com. More than 100 agencies, including approximately 60 incumbents, participated in the worldwide review for the Armonk, N.Y.-based company. Among those believed in the running at press time were: OgilvyOne, Nicholson NY, Strategic Interactive Group, Modem Media.Poppe Tyson, Think New Ideas, Studio Archetype and Brand Dialogue.
d:tech Wrap-up
The following news is also expected out of this week’s d:tech conference: a report on the progression of the creation of online ad standards from the FAST Forward Committee, which grew out of Procter & Gamble’s August online ad summit; the second quarter Advertising Revenue Report from the Internet Advertising Bureau; the unveiling of new online ad models from Home and Intel and the release of their joint report on rich media.
Organic Gets Hot(Media)
Organic Media, New York, will use IBM HotMedia, a Java-based rich media toolkit unveiled today, to create ad campaigns for clients. The first, for Fragrance Counter, will run on Lycos and Yahoo! in November.
IQ News: deadline
