IQ News: @deadline

Layoffs Take iVillage

iVillage, New York, laid off 10 percent of its workforce last week as it restructured its commerce division. Candice Carpenter, chief executive, said the company would announce several commerce partnerships within six weeks. ‘We have honed our strategy. We will focus on certain products with certain partners,’ she said. Carpenter added that iVillage posted an increase in revenues in the first quarter over fourth quarter 1996 and its sites surpassed 1 million visits per month in January.

Trading Trackers

Yahoo! dropped I/Pro last week in favor of the Audit Bureau of Verification Services as its measurement service. It also retained Ernst & Young to audit its self-measurement systems so it can begin to track advertisers’ traffic within Yahoo.

IBM’s Internet Volley

IBM Olympic and Sports Internet Systems plans to unveil three new sites for professional tennis’ 1997 Grand Slam tourney season, beginning in May with the French Open. The sites–, and–have been developed for the U.S. Tennis Association and others by IBM free of charge. In exchange, IBM will market the sites. Two other new sites created by IBM went live last month: one for the Masters pro golf tournament and for the 1998 Winter Olympics.

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