IQ News: deadline

MS Adds Life to Sites
Microsoft, Redmond, Wash., and John Hancock Mutual Life Insurance Co., Boston, have signed a $7.5 million online advertising agreement to make John Hancock the premier life insurance sponsor on the MSN network of Internet services. Beginning in early 1999, Hancock will receive brand exposure across MSN.COM, MSNBC, the MSN Expedia travel service and other sites in the MSN group.
Roll the Tape Home
The newly-revealed 10-minute limit Home Network, Redwood City, Calif., has placed on broadcast-quality video downloads will have no effect on the broadband cable ISP’s rich media ad campaigns, said vice president of advertising Susan Bratton. She noted that the limit did not apply to Internet quality video, which is streamed at only 15 to 20 frames per second.
America Loves The Net
According to a “cyberstudy” by America Online, Dulles, Va., and marketing research firm Roper Starch, New York, 44 percent of 1,001 home Internet users surveyed say the medium is becoming a necessity. Seventy-one percent say they go online to get information about products to buy online and offline, and 67 percent would prefer Net access over TV or phone
service if stranded on a desert island