IQ News: deadline

Ad Avail for Auction
Yahoo!, Mountain View, Calif., tapped, San Francisco, to auction a six-figure sponsorship coinciding with America’s January Pro Football Classic. will start the bidding Dec. 15 for sponsorship of a Pigskin Party Planner package. The sponsorship also includes mention on Yahoo!’s front page and in the football coverage area of Yahoo! Sports, along with a database of contest entrants.

Playing in Cyberland
Sony Online Entertainment and Hasbro Interactive are joining forces to bring the game Trivial Pursuit online. The agreement gives Sony
exclusive worldwide rights to produce and distribute the game online, including special themed versions. Scheduled to make its online debut in mid-1999, Trivial Pursuit will be the first online game derived from a board game property at

Network Expansion
Network Associates, Santa Clara, Calif., launched the preview of its business-to-business portal McAfee Online. The site will include an online service for PC security management, e-mail, a calendaring and file sharing service for collaborative work on the Web, and a store for both McAfee software and other software and gaming titles. The store is
co-hosted by, Sunnyvale, Calif.