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Ad Avail for Auction
Yahoo!, Mountain View, Calif., tapped adauction.com, San Francisco, to auction a six-figure sponsorship coinciding with America’s January Pro Football Classic. Adauc-tion.com will start the bidding Dec. 15 for sponsorship of a Pigskin Party Planner package. The sponsorship also includes mention on Yahoo!’s front page and in the football coverage area of Yahoo! Sports, along with a database of contest entrants.
Playing in Cyberland
Sony Online Entertainment and Hasbro Interactive are joining forces to bring the game Trivial Pursuit online.
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