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Publisher creates an online consumer show to drive traffic to Web sites and brick-and-mortar retailers.
The folks who bring you Better Homes and Gardens have come up with a new wrinkle in online marketing: a virtual consumer show, complete with exhibit booths, seminars, giveaways and more.
Des Moines, Iowa-based Meredith Corp., which publishes BH&G, Ladies Home Journal and a number of crafts publications, calls the show CraftFest–fitting, because it showcases crafts such as stitchery, quilting, sewing, painting, decorating and more.
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