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Hoping to (literally) catch the eyes of consumers, eLens.com, the Hewlett, N.Y., contact lens e-tailer, today will launch a new online advertising campaign.
The company will run a series of banner ads–scheduled to appear for one year–on America Online in conjunction with ongoing national TV, online and print spots.
“We hope to leverage the credibility and community of AOL to widen our reach,” said Allen Alovis, CEO of eLens.com. As part of the integrated campaign, the site’s AOL keyword (“eLens”) will be prominently featured in television and print ads to reinforce the brand and help drive users to the site, www.eLens.com.
The campaign was created by Lazar, Stricker & Nowack of New York.
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