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Charitygift, a company that enables cause-related marketing, today announced a partnership with EnviroMedia, a public relations and advertising firm specializing in environmental issues.
The Austin, Texas-based Charitygift makes it possible for individuals or companies to make donations in others’ names. Customers such as EnviroMedia, also based in Austin, Texas, can create personalized gift messages that give recipients the choice of donating to either a default charity or their charity of choice.
To use the service, an individual or company signs up with Charitygift, which then sends messages, either via e-mail, hardcopy cards, or both, to the individuals designated by the company.
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