Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Sandler New Media and Digital Brands, both New York, last week announced their intention to merge, forming a yet-unnamed new media strategy and consulting firm serving at least five clients, including Starbucks, BMG Entertainment and Rodale Press. Last year’s billings for Sandler New Media were some $500,000, according to Susan Sandler, president. George Aposporous, Digital Brands president, said his company earned nearly $1 million in 1996. Sandler will head up the new company. Aposporous will retain a minority investment and a seat on the company’s board, but will leave to join online bookseller Amazon.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in