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By LAURA RICH
Signifying a trend away from the standalone CD-ROM as a marketing tool, Poppe Tyson earlier this month laid off more than 20 people from its Mountain View, Calif., office and halted all development of CDs that are incompatible with the Web. ‘The revenue is shifting from one base to another,’ said Tom Wharton, Poppe Tyson Interactive president, of the cutback. Wharton said more clients have requested Web-based campaigns.
Although the agency will continue to create CD-ROMs, they will be based on Web programming language and tied to a site on the Web.
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