IQ Movers

Marc de Swaan Arons, formerly senior brand manager at Lipton Co., Englewood Cliffs, N.J., and head of Lipton Interactive Team, has been promoted to interactive marketing director for Lipton parent Unilever North America, New York Daniel Gumport, formerly a senior vice president at PaineWebber, New York, has been appointed director, application development, at, also New York At America Online, Dulles, Va., Marshall Cohen, formerly president of Marshall Cohen Associates, has been named senior vp, brand development; Jonathan Sacks has been named senior vp, programming operations, for AOL Interactive Services, from president of the defunct AOL/New Line Cinema venture, The Hub.