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ALLOY, MUSICLAND TEAM FOR GEN Y CAMPAIGN
Teen Internet site Alloy.com and Minneapolis, Minn.-based Musicland Stores Corp., the parent company of Sam Goody, will join forces today in an attempt to cross-market their brands to Generation Y customers.
According to the agreement, New York-based Alloy will provide Sam Goody with a powerful link to the sought-after online teen demographic, while Sam Goody will give Alloy offline access to Gen Yers. Partnership benefits for Alloy include an in-store presence in the 650-plus Sam Goody stores and promotion in the company’s magazine, Request, which has a circulation of more than one million.
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