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Interpublic Group’s Reprise Media is beefing up its U.S. executive ranks with the appointment of John Anagnost as president, a new position at the agency.
The new appointment comes as Reprise is being repositioned as a full-service global digital marketing shop. Founded as a domestic search specialist, the shop was acquired by IPG five years ago.
Last September, IPG veteran Bant Breen was tapped as global CEO to oversee the shop’s expansion and repositioning.
For Anagnost, who will report to Breen, the move is a return to the agency fold after a stint at Bloomberg, where he was head of audience marketing for Bloomberg.com
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