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ATLANTA Firehouse Restaurant Group, franchiser of Firehouse Sub sandwich shops, has selected three finalists in its search for a new agency to handle its $5 million account, according to the consultant handling the search.
After visits to six agencies in the days before Christmas, the company has narrowed the selection to three Interpublic Group shops: Austin Kelley Advertising and Fitzgerald + Co., both in Atlanta, and Erwin-Penland in Greenville, S.C., said Mike Bogda, a partner in the search firm of Achenbaum Bogda Associates of Dallas.
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