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NEW YORK A team of Interpublic Group agencies led by Draft has landed global creative and media duties on Computer Associates International, IPG has confirmed. Estimated billings are $150 million.
Other IPG shops that will work on the business include Initiative (for media duties) and Jack Morton Worldwide (event marketing). Brand identity shop FutureBrand, promotions agency Momentum and The Martin Agency will be available to contribute as needed, IPG said.
The business is shifting from WPP Group’s Young & Rubicam and Mediaedge:cia.
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