Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Interpublic Group on Monday said it would subscribe to TiVo’s StopWatch ratings service, giving it access to second-by-second viewing data.
Under the terms of the deal, which will be funded through IPG’s Emerging Media Lab, Magna Global, Initiative and Universal McCann will be granted full access to the TiVo ratings data.
IPG is the second entity to sign on for the service, following Publicis Groupe’s Starcom, which began its subscription when TiVo first introduced the system in January.
(Starcom
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in