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CHICAGO Interpublic Group promotions and marketing agency Zipatoni is establishing an East Coast presence by opening an office in Wilton, Conn. The shop has hired industry veteran Helen FitzPatrick as president and general manager of the new location.
“We are excited at the opportunity to expand our business capabilities on the East Coast, and very pleased to have Helen leading that charge,” said Zipatoni CEO Jim Holbrook, in a statement.
FitzPatrick has held marketing and promotional positions at The Guild Group, Tracy Locke Partnership, Reach Marketing and BBDO.
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