IPG Mulls Proposal to Retire the Lintas Moniker

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After more than 70 years, the name Lintas is looking at retirement.

Under a proposal by Lowe Lintas & Partners Worldwide officials, the Lintas name would be removed from the agency’s offices in 80 countries.

The move is intended to distance Lowe from the packaged-goods reputation associated with the Lintas name, which was born as an acronym for Lever International Advertising Services prior to the 1930 formation of Unilever.

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