Invision Eyewear

There’s a standard complaint about ads for clothing and fashion accessories: Of course the models wearing them look good—they’re models! But it’s not as if an advertiser wants to show unattractive people wearing its wares. What’s an ad to do? InVision cleverly focuses ourattention on the power of its frames to transform even the most unpromising specimen—for instance, a guy who “Has eight bodies buried in basement.” We can only imagine how unsavory this fellow would look if it weren’t for those stylish glasses.