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If advertising is dead, asks Ted Sann, how come you’re reading this magazine?
When I heard from the Net people that advertising was dead, I really wasn’t too upset. Actually, I think it’s good for advertising to be dead every once in a while.
Look, baseball was dead. The stock market was dead. The networks were dead. Real estate was dead.
It’s OK for inanimate objects to die. It almost always puts some life in them.
Finding out you’re dead is a great wake-up call, a kick in the pants, a challenge to arise like a huckstering phoenix from profitable slumber and reinvent oneself.



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