International Delight Sports Greener Design

A package redesign initiative can be a costly marketing move, but for the White Wave Foods Company, a makeover of its universally loathed International Delight coffee creamer containers is leading to savings and sustainability.
 
Broomfield, Colo.-based White Wave, a subsidiary of Dean Foods, had been on the receiving end of consumer complaints about the bottles it inherited ever since it bought the brand. The lids spat creamer and dribbled it onto the bottles, which tended to topple over like liquid-filled bowling pins inside fridge doors.