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IDEA: In a keynote speech at this year's Consumer Electronics Show, Intel CEO Brian Krzanich spoke of the company's commitment, begun five years ago, to source conflict-free minerals for its microprocessors. Today, that effort is far enough along that it gets its own commercial—a two-minute spot as part of the "Look Inside" campaign from Venables Bell & Partners.
Intel has made a number of these long-form Web films since 2012, each focused on a remarkable person (teen scientist Jack Andraka, blind adventurer Erik Weihenmayer, philanthropist Mick Ebeling) who found greatness within thanks in part to technology.
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