Integrated Marketing Key For New Landscape Media Fragmentation Only Set To Increase

As marketers ring in the new year, the reality that media is becoming increasingly fragmented — with most consumers assuming greater control of how, when and where they are targeted — is forcing companies to seek out new strategies and adapt to the new landscape.

Data shows Hispanics are becoming more sophisticated and engaging multiple media. Plus, there is a growing number of new media avenues catering to Latinos, as well as existing properties expanding their offerings.

Latinos today are spending more time being connected, accessing different media at various points throughout the day.