Insurance Firm Unveils Formula for Success

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CHICAGO Wausau Insurance reinforces the business strategy that it provides better cost-benefit value than competitors in a new advertising campaign breaking this month.

The new work, tagged “Bottom line, a better value,” was created by independent Chicago shop Cramer-Krasselt. Advertising breaks this month and will run through 2004. Print executions appear in Fortune, CFO, The Wall Street Journal and other business publications.

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