Insurance Firm Unveils Formula for Success

CHICAGO Wausau Insurance reinforces the business strategy that it provides better cost-benefit value than competitors in a new advertising campaign breaking this month.

The new work, tagged “Bottom line, a better value,” was created by independent Chicago shop Cramer-Krasselt. Advertising breaks this month and will run through 2004. Print executions appear in Fortune, CFO, The Wall Street Journal and other business publications.

Two 15-second television spots emphasize that the Milwaukee insurer has a proactive approach to risk management to help customers with their bottom line. Spending for the campaign was not disclosed.

Wausau Insurance is a national property and casualty company, providing workers compensation, general liability, commercial auto and other coverages.