Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO Wausau Insurance reinforces the business strategy that it provides better cost-benefit value than competitors in a new advertising campaign breaking this month.
The new work, tagged “Bottom line, a better value,” was created by independent Chicago shop Cramer-Krasselt. Advertising breaks this month and will run through 2004. Print executions appear in Fortune, CFO, The Wall Street Journal and other business publications.
Two 15-second television spots emphasize that the Milwaukee insurer has a proactive approach to risk management to help customers with their bottom line.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in