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DETROIT InSinkErator, a ubiquitous garbage disposal in many U.S. homes, has embarked on a campaign for a product line that is both more expensive and more upscale than the models the company has sold for more than 50 years.
The new tagline, “Grind more, hear less,” touts the concept that this more expensive offering can eat up anything from a rib bone to a pineapple top and do it without the ear-splitting screech formerly associated with the unit.
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