Inside the Unilever Media Pitch

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RFP Outlines Process, Contenders; Gives Media 101 Lesson
NEW YORK–Agency contenders in Unilever’s $700 million U.S. media review received their marching orders last week as the Dutch-Anglo conglomerate issued a 21-page request for proposals.
The document obtained by Adweek states that “all current Unilever aligned agency media” partners, identified as The Botway Co.,

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