Inside Oreo’s Adorable Triple Play for Father’s Day

IDEA: Oreo is the ultimate bite-size content—in your hand and in its marketing. Following Draftfcb's "Daily Twist" and Wieden + Kennedy's "Cookie vs. Creme," the Mondelez brand has joyfully segued to the "Wonderfilled" campaign from The Martin Agency. "It's about seeing the world with open eyes and a curious heart," said brand marketing director Janda Lukin. And it's about sharing—giving an Oreo to someone and changing his or her perspective with that token of wonder and childlike delight.