Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
IDEA: Oreo is the ultimate bite-size content—in your hand and in its marketing. Following Draftfcb's "Daily Twist" and Wieden + Kennedy's "Cookie vs. Creme," the Mondelez brand has joyfully segued to the "Wonderfilled" campaign from The Martin Agency. "It's about seeing the world with open eyes and a curious heart," said brand marketing director Janda Lukin. And it's about sharing—giving an Oreo to someone and changing his or her perspective with that token of wonder and childlike delight.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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