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SC Johnson’s global marketing services review has been brewing for so long that contender Young & Rubicam has a different CEO than when it started chasing the business just before Christmas last year. It has also been perched atop our Accounts in Review page long enough to draw internal groans.
Indeed, the grand prize is big: about $80 million in revenue to work on household brands like Windex, Glade, and Raid. So what’s the over-under? The lead horses in the race are Y&R, Ogilvy & Mather, Energy BBDO, and Draftfcb.
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