Infographic: Here’s Your Definitive Wrap-up of Social Chatter at SXSW

Which events and brands got the most buzz?

Headshot of Tim Nudd

Hopefully your South by Southwest hangover has eased, and you're ready for a final run-through of the social numbers from the festival.

Tracx provides just that in the infographic below, exclusive to Adweek, which takes a look at lots of social metrics—the social channels of choice for attendees, when and where they posted the most, as well as which events and brands got the most buzz.

As Tracx points out, the music events still dominate the social chatter, and Instagram was the preferred social network of choice for sharing SXSW experiences—underscoring just how much the festival remains an audio-visual extravaganza.

On the brand front, Meerkat obviously scored well. But it's fun to see Tinder up high in the mix—not thanks to the brand's presence at the festival but because of a certain nonhuman interloper on the dating app itself.

Click the infographic to enlarge.

@nudd Tim Nudd is a former creative editor of Adweek.