Infographic: The Changing Scope of Advertising

A shifting landscape of formats, technologies and priorities

Yesterday, we looked back at the 200-year history of modern American advertising in that gargantuan infographic from Aquent and The Barbarian Group. Now, we look at the recent past and into the future with the infographic below, from MDG Advertising, called The Changing Scope of Advertising.

MDG writes: "In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate with consumers. While tracking the trends of today and tomorrow takes extensive research and insight, MDG has compiled this data … that clearly paints a picture of advertising’s ongoing evolution."

It's fairly rudimentary stuff, but a decent overview of the big shifts from channels to formats; from fixed/static placements to mobile reach; and from outbound to inbound messaging. Grab some micro burgers and enjoy.

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