Indie Film Co. Taps KB&P West

Kirshenbaum Bond & Partners West has won ad and marketing duties for Greene Street Films, an independent film and TV production and finance com pany in New York. Billings are roughly $10 million.

The San Francisco agency won the business after an informal review. As part of the deal, it will design movie trailers, a Web site and print ads for the client. The agency recently designed the launch of GreeneStreet’s latest film Lisa Picard Is Famous.

“Meeting GreeneStreet was like discovering our own agency reincarnated as a film production company,” said Nigel Carr, managing partner and general manager. “They have an incredible passion for what they do.”

The new film tells the story of a movie actress on the brink of fame and how it transforms her life. The trailer was designed by KB&P’s editing and production studio. The agency also created an official Lisa Picard Web site to generate a buzz about the fictional actress.

“It took a long time to find an ad agency whose creativity we respected and who we also instinctively knew would respect our own creative integrity,” said John Penotti, president of GreeneStreet. “The results of our first collaboration have confirmed those initial instincts.”

GreeneStreet Films was founded in 1996. Its movies have included Illuminata and I’m Not Rappaport.

KB&P West, a unit of New York-based KB&P, has 60 employees and roughly $130 million in billings.