Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
MZD Advertising is using Arnold’s award-winning national anti-smoking work as the basis for the first salvo in Indiana’s $7 million effort.
TV, radio and outdoor work that broke late last month sets up a broader effort from the Indianapolis shop that’s set to break early next year. “This is the education phase of our campaign [about] the dangers of tobacco,” said Harry Davis, MZD’s chief operating officer.
The agency bested crosstown shop Young & Laramore and Asher Agency in Fort Wayne, Ind.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in