Stigma around periods can have a number of negative side effects, from the guilt that can come from feeling you have something to hide to the fear of alienating peers or even facing professional or academic repercussions.
While the period positivity movement has made an impact, there is still plenty of work to be done when it comes to normalizing open discussions around menstruation.
Midol, a legacy brand from pharmaceutical giant Bayer, is addressing the issue with a campaign called “The Real Reason: A Social Experiment.” Challenging the long held expectation for those that menstruate to simply push through the pain and lethargy that can come from a period, Midol is encouraging people to be honest when cancelling plans due to period symptoms.
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