A Nonprofit’s Powerful Video Tackles the Stigma Around Menstruation in Developing Countries

Care France and CLM BBDO show how taboos derail education

The stigmas around periods can have a multi-generational impact for women around the world. CLM BBDO

In this short film created by French agency CLM BBDO for humanitarian group Care France, an African woman and teen girl take an early morning walk through their remote village to the local schoolhouse.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.