Imported Ale Leaves Dallas for San Diego Agency

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Scottish & Newcastle Importers Co. has shifted ad duties from FFwd to VitroRobertson following a review for its Newcastle Brown Ale.

FFwd of Dallas handled creative and media duties for the brand for just over a year, but the review was launched when Newcastle “reached a creative crossroads” with FFwd, client commercial director Bill Wetmore said.

Winning Newcastle last summer brought FFwd formally back into the beer category following the 1999 loss of the $10 million promotions account of Labatt USA, marketer of labels such as Rolling Rock and Dos Equis.

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