Impiric Rebranded Wunderman

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Impiric, the direct marketing arm of Young & Rubicam Group, is changing its name back to Wunderman — an abbreviated version of its former self (Wunderman Cato Johnson).

The change comes two years after WCJ was rebranded Impiric, under then-CEO Jay Bingle. Bingle had sought to reinvent the agency as a consultancy specializing in relationship marketing.

According

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