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TBWA\C\D’s First Commercials Tout Vast Electronics Inventory
NEW YORK–Circuit City is launching a TV campaign this week that uses funny vignettes to show how its products can spark the imagination of consumers.
Four spots from TBWA\Chiat\Day here employ the tagline, “Imagine that.”
This is the shop’s first work for the Richmond, Va., retailer since landing the estimated $60-75 million account [Adweek, Aug. 30].
One spot shows a twentysomething soccer fan at home, his eyes glued to a tense match on TV no matter what room he’s in.
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