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LOS ANGELES Ikea has selected Zig as its creative agency in Canada, the Swedish furniture maker said today.
Zig was tapped after Ikea held informal meetings with the independent and two other undisclosed shops, all in Toronto, according to Ikea representative Laurence Martocq. The shop assumes Canadian marketing responsibilities previously handled by MDC Partners’ Crispin Porter + Bogusky in Miami. CP+B continues to handle U.S. marketing duties. Aegis Group’s Carat Canada in Toronto retains media buying duties in Canada.
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