IIAA Awards Marketing Acct.

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ATLANTA–The Independent Insurance Agents of America has assigned its $10 million marketing account to the Williams Whittle Companies and Goldberg Marchesano Partners.

WWC in Alexandria, Va. will handle creative responsibilities for the association’s “Trusted Choice” branding campaign. Washington, D.C.-based GMP will develop media planning and buying. The shops’ bested the McLean, Va.

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