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PARIS — The International Herald Tribune (IHT) said Thursday it will start placing advertisements on its front page, the first time in the newspaper’s 114-year history.
The plan is part of the evolution of IHT since the recent appointment of David Ignatius as the newspaper’s executive editor, the IHT said in a statement.
“The new position will meet the needs of our advertisers who do business with us because they know they can reach our highly influential, decision-making and opinion-forming readers in an effective way and this will be enhanced by this new position,” said Stephen Dunbar-Johnson, vice president and commercial director.
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