iDeutsch Expands Almay Site

NEW YORK — iDeutsch, the interactive arm of Deutsch, has expanded the Almay Web site to arm consumers with beauty and cosmetics advice to ease in-store buying decisions.

The site ( http://www.almay.com/homeflash.asp ) was updated to reflect the brand’s positioning, “The Pure Source of Beautiful,” the cosmetics company said.

A new section, “Beautiful Ideas,” serves as a source of beauty-care advice and helps consumers choose the appropriate Almay products. Interactive elements woven into the section let consumers research products and find ways to achieve the results they are seeking.

“The new site design and categories we’ve highlighted represent the breadth and depth of our products and how these sections and tools can help consumers make in-store purchasing decisions,” said Vanessa Solomon, evp and general manager of Almay.