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IdentityOne last week launched an enhanced Web site for General Motors’ Hummer vehicle.
“The old site was inefficient and unfocused and didn’t capture [the company’s] marketing ideals,” said Tim Stevenson, president and CEO of Boston-based IdentityOne. “For the new site [www.hummer.com], we wanted to make it easy to find information and present it in an interesting way.”
IdentityOne handles the interactive portion of the Hummer brand and has partnered with the client’s lead agency, Boston-based Modernista!, in order to keep the brand message cohesive.
The site features the Modernista! tagline, “Like nothing else,” and has a photo gallery of different Hummer all-terrain vehicles.
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