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The Boston Idea Group, formerly the Advertising Club of Greater Boston, has unveiled its 2001 public service campaign for the Horizons Initiative, which provides homeless children with educational play opportunities.
A print ad running in The Boston Globe and other papers shows a teenager frolicking on a playground. “He’s homeless. Yet somehow managed to use the word ‘awesome’ 11 times today,” copy reads.
Several 30-second TV spots are running on Boston-area stations. One shows kids talking about their favorite foods; another shows a group playing hide-and-seek.
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