Ian Reichenthal, Scott Vitrone Reunite With Gerry Graf at Barton F. Graf 9000

Exit W+K to focus on making ads

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Gerry Graf is getting the old team back together.

The founder and chief creative officer of Barton F. Graf 9000 has hired Scott Vitrone and Ian Reichenthal, his former key lieutenants at TBWA\Chiat\Day in New York, as partners and executive creative directors. Most recently, Vitrone and Reichenthal ran the New York creative department of Wieden + Kennedy as co-ecds.

At Barton F. Graf, Vitrone and Reichenthal will focus on what they do best: nurturing talent and creating memorable, character-driven and, at times, bizarre ads.

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