IAB Issues Guidelines for Over-the-Page, Pop-Up Ads

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK The Interactive Advertising Bureau yesterday proposed guidelines for over-the-page rich media ad units that center around user control.

The specifications are designed to improve the efficiency and ease of planning, buying and creating online media, as well as enhance the user experience without constraining creative opportunities for marketers.

One of the guidelines states that audio must be user-initiated with the exception of ads run in a context where the user has already accepted sound.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in