I-Traffics Tries New Perspective in British Airways Effort

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NEW YORK — Agency.com subsidiary i-traffic in New York has launched a new interactive campaign for British Airways that focuses on the airline’s flat-bed seat and a new business-class promotion.

The online effort, which started Monday, highlights the sideways perspective of the traveler using the airline’s flat-bed seat. A 468 x 60 banner, for instance, displays wine being poured into a glass horizontally.

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